Vermont's Farmhouse Branding
Brand Identity & Packaging Design
Vermont's Farmhouse
Brand Identity Book
Bag Topper Packaging Design
Logomark
Pierre Sticker Design
About Project
This project was developed in a large group for a client: Vermont’s Farmhouse. We were tasked with creating a new brand identity and package design for their beef jerky products. While the final logo and package design was a combined effort, I individually developed the final stamp design that was selected.
About Project
This project was developed in a large group for a client: Vermont’s Farmhouse. We were tasked with creating a new brand identity and package design for their beef jerky products. While the final logo and package design was a combined effort, I individually developed the final stamp design that was selected.
Project Phases
Research & Design Exploration
We first researched local and national competitors, then explored a variety of potential brand directions, color palettes, and logo marks, as the client did not yet have a preference for design direction. During this time, we also looked into different packaging options for the products.
Design Refinement
Based on client feedback, we continued to refine the preferred logomark, color, palette, and package design to create the final product!
Project Phases
Research & Design Exploration
We first researched local and national competitors, then explored a variety of potential brand directions, color palettes, and logo marks, as the client did not yet have a preference for design direction. During this time, we also looked into different packaging options for the products.
Design Refinement
Based on client feedback, we continued to refine the preferred logomark, color, palette, and package design to create the final product!
Project Responsibilites
Collaborating with several designers to create a cohesive brand identity
Iterating based on client feedback
Photoshop image editing
Project Responsibilites
Collaborating with several designers to create a cohesive brand identity
Iterating based on client feedback
Photoshop image editing
Project Responsibilites
Collaborating with several designers to create a cohesive brand identity
Iterating based on client feedback
Photoshop image editing
Programs Used
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
Adobe InDesign
Adobe InDesign
Adobe InDesign
Process Work
