Champlain College Competencies Branding
Brand Identity & Website Design
Emergent Media Center / Champlain College
Final Brand Logo
Brand Identity Book
Website Design - Homepage
Website Design - Analysis Competency Information Page
Website Design - Faculty Resources Page
Logo Variants - First Iteration
Logo Variants - Second Iteration
Logo Variants - Third Iteration
About Project
A new brand identity for the Champlain College Competencies, which are twelve learning goals integrated into Champlain College’s courses. I was the lead graphic designer for this project, leading a team of four others to develop a brand identity, informational website, and student facing awareness campaign. For this project, the bulk of my work went into brand identity development and web design.
About Project
A new brand identity for the Champlain College Competencies, which are twelve learning goals integrated into Champlain College’s courses. I was the lead graphic designer for this project, leading a team of four others to develop a brand identity, informational website, and student facing awareness campaign. For this project, the bulk of my work went into brand identity development and web design.
Project Phases
Planning & Audience Research
I started this project by researching the needs of students and faculty to understand what was needed from a Champlain College Competencies brand identity. Before the rest of the team was hired, I worked alongside my manager to determine the outcomes and labor needs for this project.
Brand Development
I began brand development based on my previous research on the needs of the audience. I continued to iterate based on client feedback with my team until we reached the final outcome.
Concept Development
Our team further developed the concepts for the student facing campaign and website, which then were approved by the client.
Website & Campaign Development
Our team developed the website and student facing campaign, with the majority of my work going towards refining the user interface design and user experience design of the website.
Project Phases
Planning & Audience Research
I started this project by researching the needs of students and faculty to understand what was needed from a Champlain College Competencies brand identity. Before the rest of the team was hired, I worked alongside my manager to determine the outcomes and labor needs for this project.
Brand Development
I began brand development based on my previous research on the needs of the audience. I continued to iterate based on client feedback with my team until we reached the final outcome.
Concept Development
Our team further developed the concepts for the student facing campaign and website, which then were approved by the client.
Website & Campaign Development
Our team developed the website and student facing campaign, with the majority of my work going towards refining the user interface design and user experience design of the website.
Job Title
Lead Graphic Artist
Job Title
Lead Graphic Artist
Job Title
Lead Graphic Artist
Project Responsibilites
Lead designer in developing brand identity guidelines
Starting January 2024, responsible for leading a team of four in the production of a website and student facing campaign
Responsible for preparing content for and leading weekly meetings with my team
Iterated designs based on client feedback
Assisted co-workers in asset production
Assisted in researching target audiences and planning labor needs for this project
Project Responsibilites
Lead designer in developing brand identity guidelines
Starting January 2024, responsible for leading a team of four in the production of a website and student facing campaign
Responsible for preparing content for and leading weekly meetings with my team
Iterated designs based on client feedback
Assisted co-workers in asset production
Assisted in researching target audiences and planning labor needs for this project
Project Responsibilites
Lead designer in developing brand identity guidelines
Starting January 2024, responsible for leading a team of four in the production of a website and student facing campaign
Responsible for preparing content for and leading weekly meetings with my team
Iterated designs based on client feedback
Assisted co-workers in asset production
Assisted in researching target audiences and planning labor needs for this project
Programs Used
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Adobe InDesign
Adobe InDesign
Adobe InDesign
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
Other Contributors
Starting January 2024, I worked closely on a collaborative team with four others who specialized in developing certain aspects of the brand identity, website, or student facing campaign.
Cole Patrick
Graphic Designer
Worked on illustrations for the student facing campaign, and assisted in the creation of the brand identity.
Soph Hayes
Graphic Designer
Worked on illustrations for the student facing campaign, and assisted in the creation of the brand identity.
Anne Judson
Graphic Designer
Worked on the user interface and user experience design for the website, and assisted in the creation of the brand identity.
Annabel Otutu
Web Developer & Writer
Worked on non-visual elements of the website and copy edited writing.
Other Contributors
Starting January 2024, I worked closely on a collaborative team with four others who specialized in developing certain aspects of the brand identity, website, or student facing campaign.
Cole Patrick
Graphic Designer
Worked on illustrations for the student facing campaign, and assisted in the creation of the brand identity.
Soph Hayes
Graphic Designer
Worked on illustrations for the student facing campaign, and assisted in the creation of the brand identity.
Anne Judson
Graphic Designer
Worked on the user interface and user experience design for the website, and assisted in the creation of the brand identity.
Annabel Otutu
Web Developer & Writer
Worked on non-visual elements of the website and copy edited writing.